The power of pink at retail has a strong visual appeal and provides a lift in sales.
Pink mushroom tills fill shelves across the nation as retailers participate in the Mushroom Council's in-store City of Hope Pink Campaign supporting breast cancer research and awareness to coincide with October's National Breast Cancer Awareness Month.
Now in its fourth year, mushrooms were the first produce item to "go pink." The power of pink at retail has a strong visual appeal, as it attracts consumers' attention and provides a lift in sales.
The power of pink at retail has a strong visual appeal and provides a lift in sales.Research indicates that 92 percent of women want to purchase products that support a cause, and mushroom sales support this trend.
Last year, during the time of the Pink Campaign, national mushroom sales saw a 5.4 percent increase in dollars and a 5.9 percent increase in pounds for browns. Value added also saw an increase in dollars and pounds: 16.9 percent and 29.9 percent, respectively.
Retailers have been encouraged to promote the healthy benefits of mushrooms through point-of-sale signage, Best Food Day ads and newsletters to their customers. In-store dieticians and wellness experts often help retailers expand the Pink promotion with opportunities unique to their store.
The Pink Campaign is supported at the consumer level with social media including Facebook, Guest Blog Posts and Twitter parties.
